Every July, the Wildwood Boardwalk transforms into the world’s most adorable runway as hundreds of costumed babies and toddlers strut their stuff in the annual Wildwood Baby Parade — a cherished Jersey Shore tradition that’s been melting hearts since 1910.

What Makes Baby Parade Special

• The Wildwood Baby Parade celebrates young children, from infants to toddlers, dressed in costumes on the boardwalk.
• Families travel to take part in the parade, which includes costume categories and judging.
• Spectators line the boardwalk to watch the parade, which is a popular summer tradition in Wildwood.

What to Expect at Baby Parade

The parade starts at the Wildwood Convention Center and proceeds along the boardwalk. Families gather early to claim viewing spots.

• Registration begins at 1:00 PM at the Convention Center with categories for ages 0-4 years old
• Over 500 costumed participants compete in 8 different award categories including Most Beautiful and Most Original
• The parade route stretches six blocks along the famous Wildwood Boardwalk with prime viewing areas
• Awards ceremony follows immediately after at the bandstand with prizes donated by local businesses
• Free event with no admission charges for participants or spectators to enjoy this family tradition

Bring comfortable folding chairs for boardwalk seating, plenty of sunscreen, and your camera — the photo opportunities are endless. July weather is typically warm and sunny, perfect for spending the entire day on the boardwalk exploring the rides and attractions after the parade concludes.

Where to Stay for Wildwoods Baby Parade

The five Coastal Collection hotels are family-owned, motel-style properties within a few blocks of the beach and the Boardwalk. See walk times from each hotel to the Boardwalk, or compare all five Wildwood hotels and book direct on each hotel’s page. Some properties close for part of the off-season, so check dates when you book.

The Coastal Collection