Picture Santa surfing the waves while carolers sing in flip-flops — Christmas in July Wildwood transforms the entire island into a festive beach wonderland where holiday magic meets summer fun.

What Makes Christmas in July Special

• Christmas in July Wildwood is a summer tradition that brings holiday cheer to the height of beach season across North Wildwood, Wildwood, and Wildwood Crest, blending Christmas spirit with the Jersey Shore summer.
• The celebration includes Santa appearances, a Christmas tree lighting on the beach, and holiday caroling in summer attire. Local businesses join in with holiday decorations, and some restaurants offer seasonal menus alongside their regular fare, creating a fun mix of holiday spirit and beach summer.
• The event draws visitors each year who enjoy this unique holiday celebration, and many families make it part of their regular summer plans in Wildwood.

What to Expect at Christmas in July

The celebration takes place over the weekend, with activities spread across the three Wildwood communities. Expect a festive, family-friendly atmosphere with Christmas carols and ocean breezes.

• Santa Beach Parade — Saturday at 2 PM starting from North Wildwood pier, featuring decorated floats, marching bands, and Santa’s grand arrival by Coast Guard vessel
• Christmas Tree Lighting — Saturday evening at 7 PM on Wildwood Beach near Schellenger Avenue, with live caroling and hot chocolate stations
• Holiday Craft Fair — Both days from 10 AM to 4 PM along the Wildwood Boardwalk, featuring local artisans selling Christmas ornaments and summer-themed holiday décor
• Christmas Dinner Specials — Local restaurants offer traditional holiday meals throughout the weekend, with many featuring outdoor seating and ocean views
• Polar Bear Beach Plunge — Sunday at noon, where brave participants take a “Christmas Day” dip in the Atlantic Ocean wearing Santa hats and holiday costumes

Bring beach gear and a light layer for evenings, wear comfortable walking shoes, and bring sunscreen and a camera for the day’s events.

Where to Stay for Christmas in July Wildwood

The five Coastal Collection hotels are family-owned, motel-style properties within a few blocks of the beach and the Boardwalk. See walk times from each hotel to the Boardwalk, or compare all five Wildwood hotels and book direct on each hotel’s page. Some properties close for part of the off-season, so check dates when you book.

The Coastal Collection